This has been a widely discussed topic over the years, particularly since Anderson retired and the "glory days" of Brazilian MMA (Wanderlei, Vitor, Anderson, Maia) are moving further into the rearview mirror. I've heard that Anderson's run as Champ was the last time MMA had any real buzz in Brazil.

Charles Oliveiras's run has been interesting – I know he definitely became a star but I can't tell how much of that is the UFC pushing it or actual organic support from Brazil.

The UFC itself definitely kept Brazil as a key market up until the pandemic, routinely putting on shows across the country in different cities. Now we will probably only get a Rio or São Paulo card 1-2 times a year.

Obg!